Transformers
1. During this trailer the title of the film is introduced at the end, it makes people want to wait to find out the name of the trailer because the impact and excitement of the trailer interests people, but little hints are given throughout the trailer though, it makes people guess.
2. The name of the actors and actresses are not given during this trailer, it creates more of an impact, because its stating that the plot-line of the film is more important and this is what you should be focusing on more, it also makes the film more re-searchable because viewers will want to find out who's in it.
3. The action we are shown are alien technology, explosions etc, it all relates to the conventions of the genre SC-FI and action, it creates the emphasis on certain clips and makes it more interesting, entertaining for us has the viewers to watch.
4. The music is referencing to the genre as it sounds like alien technology, air-crafts etc.
5. During this trailer there is no voice-over it is left to the visuals to sell the story and market to the viewers. It's more engaging for us has viewers because it makes the plot and theme more clear and there's no voice to distract you.
6. The speed of the trailers syncs in with the music, it increases in speed when the music increases, it's changes the atmosphere and creates a powerful impact on the audience as it's creating the buzz as well. It makes the action, included, more dynamic and powerful to watch.
7. The last few frames show the crew members of the production, like: Michael Bay etc, it shows famous, well known people are working on the film, it makes people judge the film because viewers, who have seen Michael Bays' work before will know what he comes up with and knows what his films are like. It also shows the film logo of the franchise of children toys becoming a major box office production.
8. The Trailer is more effective then the theatrical poster because it includes the action and suspense that the film needs, it shows a dynamic sequence of clips.

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