Stardust: Poster/Trailer Analysis

Stardust:

1. Like most of the other trailers i have analysed the name of the film is placed at the end of the trailer, it makes people want to carry on watching because they trailer is fun and exciting to watch, it urges people to wait and find out, and when we do it creates a magical effect on all the trailer because of it interesting, dynamic design (genre).

2. All the trailers released for this motion picture all presented the cast names differently, from this one it doesn't, most of the actors in this motion picture are recognizable to the public eye, it already makes people interested in the film because of the successful actors/actresses included, like: Claire Danes, Robert De Niro, Michelle Pfeiffer, Ian McKellen, Ricky Gervais and Peter O' Toole. 

3. The type of actions clips we are shown in this trailer are mostly magical, which include fights and locations, it's re-presentable to a children's fairy-tale book. It sparks up viewers imagination and intrigues to watch something which does look fun and exciting. It shows clips which use special-effects (CGI) and emphasis the genre of the movie.

4. The music of the trailer also goes with the genre, as it adds a magical, mystical effect to the story, it sells the films story and point.

5. The voice of the voice-over is a man, as what is said is done in a deep and strong voice and the speech/narration he is delivering sounds full of purpose and makes viewers listen to him, as he clearly states the main features of the film, and narrates it like a young teenager/children film.

6. The speed changes when the atmosphere of the trailer changes, when the clips are small and placed together in a neat and tidy sequence it creates an emphasis and a rush of excitement, it also creates the buzz the trailer really needs to achieve to make the film popular. 

7. Like i've stated different trailers were produced and actors/crew names were shown differently , in this version of the trailer no actors and crew names were shown, only the title and the 'coming soon' logo were. 

8. In my opinion the trailer is more effective then the trailer, but both intrigues us. The trailer shows the magical, action and exciting side of the film, it makes us feel part of it and want to be part of it. It sells the message and gets the point across to the viewer. But on the other hand the poster adds more emphasis on the mystery side of the film, it makes us interested but the visual create the impact that the film needs, it shows the characters names and crew (which the trailer didn't). 

Atonement: Trailer/Poster Analysis

    Atonement:

1. The title of the film is placed at the end of the trailer, it's placed on a black-neutral background, it creates emphasis on the title and impacts the viewer (as it stands out). 

2. The names of the actors and actresses are near the end of the trailer too, they are done same as the title, both being placed on a black-neutral background to add emphasis and to point out which well-known actor/actress is part of the film, it makes their name stand out to the viewer, and makes them become more recognizable.

3. The action we are shown is relatable to the main genres of the film both war and romance. It shows guns, explosions and (mild) fighting. It adds an atmosphere to the film and points out the plot lines, it attracts people who like films like this, but it will attract mostly females because of the romance story-line.

4. The music of the trailer is calm at first and rises to climaxes, it adds power to the story and creates a strong bold message on all the clips used in the trailer. It creates a dynamic effect on the film, it shows the purpose of the film and shows the shock and emotions running through the film, it makes us feel involved (even though it's just a trailer).

5. There is no voice-over used in the trailer, it is left to the clips to do the talking and send the message to the viewers. It makes each clip used more powerful and dynamic, it intrigues us because the only thing we can hear, as viewers, is the music and the dialogue of the characters. The dialogue also sends a powerful message and they give hints to what the film is about. 

6. The pace of the trailer is slow and it uses the fade in-out editing technique, it brings out the emotions, the characters in the film, out and viewers can respond to it. It makes the violence and action stand-out, but creates an emphasis on them, it upsets us and intrigues us, as we want to find out what is happening between the two main characters of the film, as their story is being put across to us.

7. The last frames of the trailer show the release date of the film, but it uses the phrase 'coming soon', using this makes us interested, because if were intrigued and interested in the film we want to find out more like the release date and more information about cast and crew etc. It can make the film more re-searchable and boost up the popularity and buzz. 

8. When looking at both the Theatrical trailer and Promotional poster, i would say (in my opinion) the Promotional poster is more powerful, the reason why i am saying this is because it shows the two main characters, different surroundings (which establishes the journey both characters are going to take during the film), it also includes another character, she too can be important to the plot of the film, everything placed on the trailer is relevant to the main key points. It makes me more interested in watching the film, because the poster sells it to me and helps me understand the contrasts.

Hairspray: Trailer/Poster Analysis.

Hairspray:

 

1. The title of the film is placed at the end of the trailer, it's placed at the end (Like Transfromers) to make people carry on watching to find out the title. 

2. The cast names are given towards the end, the names are given with a clip of their face afterwards, it makes their characters visual appearance familiar to the viewer, it also makes the actor/actresses familiar, as some of them are recognizable. 

3. In this trailer we are not shown action, but instead we are given clips are people dancing, singing and characters having fun, it shows what genre and type of film this is, which is a musical, it creates a fun and entertaining atmosphere and appeals to people who like signing and having fun.

4. The music for the trailer is a song from the soundtrack of the film, it gives you glimpses of what the film sounds like and what sort of songs they have, it shows the musical talent of the actors and actresses included.  It makes the trailer seem more of a performance has it shows stages and people performing form others. 

5. In the trailer there is a voice-over, it's placed at the beginning to introduce the main character and story, and again placed in the middle (same reasons), it appeals more the young teenagers and adults, which will be mostly females, has it's narrative, interesting, fun and has a romantic story involved. 

6. The speed of the trailer goes at an easy to view pace, it makes the clip used have more time on screen and the characters to become more appealing to the viewer, it makes people start to understand the film and what exactly the story is going to be about, it also makes people focus more on the entertainment of the movie.

7.  In the last frame of the trailer we are given the month release date and the actors/production team who made and were in the movie.

8. Both trailer and poster are good because they both include fun, jazzy colours which go with the musical theme of the film, the colours make the film look energetic and full of fun and wit, it appeals to female audience kids/teenagers to adults. The poster just includes cast names and pictures of the characters they are portraying and the trailer includes the songs and dancing which creates a boost of energy and intrigues us has the viewer.

Transformers: Trailer/Poster Anaylsis

Transformers

  

1. During this trailer the title of the film is introduced at the end, it makes people want to wait to find out the name of the trailer because the impact and excitement of the trailer interests people, but little hints are given throughout the trailer though, it makes people guess.

2. The name of the actors and actresses are not given during this trailer, it creates more of an impact, because its stating that the plot-line of the film is more important and this is what you should be focusing on more, it also makes the film more re-searchable because viewers will want to find out who's in it.

3. The action we are shown are alien technology, explosions etc, it all relates to the conventions of the genre SC-FI and action, it creates the emphasis on certain clips and makes it more interesting, entertaining for us has the viewers to watch.

4.  The music is referencing to the genre as it sounds like alien technology, air-crafts etc. 

5. During this trailer there is no voice-over it is left to the visuals to sell the story and market to the viewers. It's more engaging for us has viewers because it makes the plot and theme more clear and there's no voice to distract you. 

6. The speed of the trailers syncs in with the music, it increases in speed when the music increases, it's changes the atmosphere and creates a powerful impact on the audience as it's creating the buzz as well. It makes the action, included, more dynamic and powerful to watch. 

7. The last few frames show the crew members of the production, like: Michael Bay etc, it shows famous, well known people are working on the film, it makes people judge the film because viewers, who have seen Michael Bays' work before will know what he comes up with and knows what his films are like. It also shows the film logo of the franchise of children toys becoming a major box office production.

8. The Trailer is more effective then the theatrical poster because it includes the action and suspense that the film needs, it shows a dynamic sequence of clips. 

Skyfall: Teaser Analysis

Media Evaluation:  Skyfall

During the teaser the main plot points were uncovered, this is clever technique because it engages us, has the viewer, to watch. It makes us interested in the film because of its secrecy and intrigues us to the mystery. The teaser uses the main typical conventions of the action designed film, it shows guns being used, fights, violence, car chases and the main one explosions, it makes the genre stand out and makes the film familiar to fans of the action genre, using the typical conventions it creates an energetic atmosphere. It basically teases us, as the plot and main theme of the film is kept private and out of the public eye, it basically creates the buzz and people start to talk about it, becoming more interested and wanting more teasers to be created to sell the plot even more.

The narrative and dialogue of the teaser symbolizes the secrecy of the plot, it only reveals one point which is relevant to the title of the film itself, it shows that this word as some importance to the plot-line of the film, the dialogue also marks the continuation of a franchise of films and the character, so people who are interested in this franchise will immediately know who it is and what the film centers on, it interests old fans of the movies and can also intrigues young male adults, as most love action, car chases and explosions.

The structure of the teaser is made from the fade in-out editing technique, it marks out the scenes and shows their vital importance to the teaser, it might not give much information away, but it shows the progress and what viewers have to wait to see and find out what is happening. The pace is also structured, it syncs in with the music of the teaser (The music represents guns, goes with the genre), it also adds emphasis to the clips used, the pace of the clips change when the music changes, it creates an energy in which the viewer feeds off and makes us a lot more interested.

The credits used makes reference to the company of films and franchise itself, it shows the films logo (familiar, most people have seen it so it gives information to which fictional character the film is about), it also makes people aware that the franchise is back once again.

The main selling point of the teaser is to show the continuation of the James Bond franchise, which attracts the fans of the films and it could possibly attract younger audiences (mostly males, like stated above) and it also makes people want to go see it because of the actors in the film, etc: Daniel Craig and Judi Dench.